In these post – postmodern times, architecture along with other cultural expressions, has collapsed in front of the great temptations of consumption and advertising. It has lost its deeper sense. This was to think and build cities and spaces where to develop, in its full potential, all human activities. Accompanied the development of civilization, while showing a different and, in some cases, new understanding of reality. If we want to restore its wealth, its sense of transcendence and allow it to make a qualitative contribution to society, humanity must be rethought and we have to understand what kind of life we want to live. It is a great responsibility entrusted to us as architects.